Prestat Group has announced the acquisition of the Rococo Chocolates brand – the London based premium chocolatier recognised for the refinement of its chocolates and its characterful design-led packaging.
Outgoing CEO Rupert Morley added: “Rococo Chocolates is an iconic British brand that has delighted generations of chocolate lovers. I was privileged to have the opportunity to build on the legacy of its esteemed founder Chantal Coady and I am delighted to be able to pass it on to Micaela Illy. This is an exciting time. The new owners strongly believe in the business and with Micaela’s energy and vision, Rococo will surely go on to achieve even greater things.”

The acquisition combines two of the most renowned and established British Chocolate brands with a shared commitment to product quality and creates deep synergies for the group. Thanks to fine chocolate producer Domori, also part of Gruppo Illy since 2006, both brands will have complete control of the supply chain – from the cultivation and selection of raw materials, to the transformation of chocolate, up to the creation of creative recipes and direct distribution to the customer. Rococo’s leadership in the retail channels, with legendary shops in Marylebone, Belgravia and Chelsea, as well as its proficiency in the online channels, with more than £1M in sales in 2021, will bring great know- how to the more wholesale focused Prestat.

Whilst Rococo and Prestat share the same philosophies around quality, spirit, and sustainability, both brands will retain their own unique and recognised brand identities, in line with their respective heritages. The strategic ethos being followed is ‘one team, two brands’, united in their Britishness, quality, and pursuit of excellence.

About Domori and Prestat

Domori, founded in 1997 by Gianluca Franzoni and part of the Illy Group since 2006, specialises in the production of super fine chocolate, guaranteeing the highest quality through a rigorous production process: cultivation and selection of the material first, a very short recipe, and a transformation technology that preserves the aromatic notes naturally present in the beans of the best selected varieties.

Prestat, acquired by Domori in 2019, was founded in 1902 by the legendary inventor of the chocolate truffle himself, Antoine Dufour. Amongst the oldest British chocolate brands, Prestat is a longstanding supplier of the Royal Household and has been granted two Royal Warrants, by Her Majesty Queen Elizabeth II and Queen Elizabeth The Queen Mother. Prestat is the largest London based chocolate producer, recognised for its creative recipes, whimsical character, and colourful packaging.

Editorial contact:
Editor: Kiran Grewal kgrewal@kennedys.co.uk